To make your mobile app user experience (UX) genuinely seamless, everything from onboarding to checkout needs to work correctly. Usability is a big part of mobile app development and plays a major role in creating user experiences that are efficient, pleasant to use, and enjoyable. Overlooking something as simple as navigation on a mobile app can impact the UX negatively, which will be the difference between a returning user and a deleted app. Put simply, if your app is useful and valuable to the user but requires a lot of time and effort, people won’t bother learning how to use it.
What is Mobile App Usability?
Many people confuse UX design with usability and vice versa. However, mobile app usability is an aspect of UX that plays into the overall relationship between user and product. UX defines all aspects of a user’s perception of a mobile app, including usability. Mobile app usability is concerned with the effectiveness, efficiency, and simplicity of achieving goals within the app.
Mobile app usability promotes learnability. A successful mobile app should be intuitive. It should take very little time for a user to achieve a certain degree of familiarity with the interface. If a user encounters an issue, a solution should be easily retrievable. Use onboarding to guide users through the mobile app to enhance usability, as well as recover from errors.
Mobile App Usability Requirements
Many factors contribute to a mobile app’s usability that will impact the overall efficiency and effectiveness in which a user completes their goal. A usable user interface should have three primary outcomes:
- Mobile app usability makes it easy for the user to become familiar with the UI
- It should be easy for users to achieve their goal when using the app
- Usable apps need to be error-free. If your app doesn’t work to begin with, the rest of your UX elements will not matter